Along with having an innovative supply chain, there's another
reason Dell is the largest computer company in the world. They
always offer great coupon codes to online affiliates that let
the buyer "in" on deals that they otherwise wouldn't get.
By offering coupon and discount codes that are both new
promotions and/or expiring deals, it motivates buyers into
taking advantage of a one time offer. It's also a great way to
push inventory and make room for new products.
Have you noticed Dell is now promoting digital cameras, flash
memory, and more electronic products from other retailers? Their
success in the e-commerce space comes with the help of
affiliates, and now they are promoting a wide range of
electronics with similar coupon codes to what was once only
available to computer discounts. Promotions like these benefit
the buyer AND seller.
If I were a retailer, I would model the dell
coupons and coupon codes Dell provides. It really sells
products, especially when it's an extra $50-$100 discount. This
makes a consumer feel like they're getting the best deal out
there, regardless of the actual final price. The only thing Dell
lacks that can benefit affiliate marketing is great landing
pages that explicitly outline the details of the coupon. Let’s
not confuse buyers, instead let’s make sure they know what kind
of deal they're getting, and point them to it. The online
affiliate and retail community need to pull together to let
buyers more easily understand the offer they're getting, and
landing pages detailing an offer enhance online shopping.
There’s a reason "dell coupon" was searched twice as much as
"online coupon" in April (from Yahoo search statistics). It's
because not enough affiliates are pushing their products with
coupon codes. Retailers should model the Dell affiliate coupons
offers; their success comes from many angles.
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