Pay-per-Call is a performance based online advertising options
that delivers calls instead of clicks.
This feature is currently available on sensis.com.au and MIVA
advertising network. Their are also talks that Yahoo are testing
pay-per-call in the USA.
Pay-per-Call direct response advertising shortens the steps, or
clicks, involved in traditionally Search Engine Advertising by
offering the phone number upfront!
HOW IT WORKS...
Pay-per-Call works by advertising your businesses phone number
alongside your Pay-per-Click "sponsored results" listing on
select search engines.
When a customers clicks on the advertisement a window pops up
and the customer enters their name and phone number. The
advertiser is charged for the phone call lead once the call has
been made and received by the customer.
BENEFITS... - Advertisers only pay for call made not the clicks
received. - Direct contact with customer. - Free service for the
customer as the business calls the customer. - Localise search
engine advertising. - New service buzz
http://www.unravel.com.au/
