When it comes to selling ebooks online, one thing is
certain: a small focused website that features just
one lead product will far outsell a big website that
features lots of products and links.
By focusing on just one product, you avoid distracting
your visitors or forcing them to make decisions. That
way, they'll take the time to study your product and
the chances of making a sale are vastly increased.
I can see the evidence for this in my own business.
While the main company website (BizzyDays.com/ continues
to bring in a steady stream of sales, it's actually the
individual websites for each of the ebooks that are
responsible for the lion's share of orders.
The problem, however, with having one website for every
single ebook is that it adds a lot of extra overheads.
In general you're looking at minimum $100 for any kind of
webhosting and somewhere between $8 and $35 for a domain
name.
These are not huge figures, but let's face it, costs are
costs and if you're in business you want to keep them as
low as possible.
That's why I felt it was worth sharing with you my little
'trick' for setting up brand new websites for just the
price of a domain name.
This week I launched a new website for our ebook publishing
guide "You Step By Step Guide to Success On The Internet".
The TOTAL cost to set up this new website
http://selfpublishing-ebooks.com/ was just $8.97!
So how did I manage that?
Firstly, it's worth noting that I use an excellent hosting
service for my main website BizzyDays.com. One of the many
features they include for just $9.95/month is the ability to
create your own sub-domains http://subdomain.domain.com/.
So, the first step I took was to set up a new sub-domain (I
called it http://selfpublishingebooks.bizzydays.com/. Next I
designed the website and published it to this address.
Then, I went along to http://www.DNbuy.com and bought the
domain name www.selfpublishing-ebooks.com for $8.97. The reason
I bought it at DNbuy is because they offer a whole range of
domain name services completely free (domain parking, URL
re-direction, e-mail re-direction, etc.).
Once I had the domain name, it took me just a couple of
minutes (via the DNbuy website) to set up the new domain
name to point (or re-direct) to the sub-domain I'd just
created http://selfpublishingebooks.bizzydays.com/.
I'm even able to 'cloak' the address shown on the browser's
address bar, so that, even though people are surfing on
http://selfpublishingebooks.bizzydays.com what shows up on
the address bar is http://selfpublishing-ebooks.com.
Finally, DNbuy even re-directs my e-mails for free.
This enables me to create new addresses (like
sales@selfpublishing-ebooks.com/ and have any messages
that are sent to these addresses re-directed to my
regular e-mail address inbox.
And that's it! A brand new website -- hosted and all --
for less than $10.
Now there's no excuse not to create sales-focused
mini-websites for ALL your ebooks!
About the Author
Michael Hopkins is owner of BizzyDays eBook Publications.
Download Brand New Original eBooks for FREE at:
http://www.bizzydays.com
Download The eBook Publishing Success Package at:
http://selfpublishing-ebooks.htm
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